Our Story

JustBeef began long before it became a business. For many years, our biltong was made purely out of passion and personal enjoyment for Paul, and his family and close friends' tastebuds! Over time, demand grew naturally as more people discovered and enjoyed our biltong.

Encouraged repeatedly to "make a business of it", the next step was taken carefully. In 2025, a dedicated biltong-making space was designed and built to allow meat to be cut, cured, spiced, and air-dried in a clean, hygienic, and controlled environment. Our facility received a 5-Star Food Hygiene Rating, and JustBeef Limited was formally established soon after.

What We Stand For

JustBeef is built on a few basic principles:

Quality comes first
Honesty in ingredients and process
Respect for tradition
Avoid mass production to maintain control

We deliberately keep our product range focused so we can be confident in everything we produce. We listen to feedback, refine flavours, and maintain full control over how our biltong is made.

Our Commitment

Every pack of JustBeef biltong reflects our founder, Paul's personal pride in the craft. From the selection of beef to the final slice, care and attention go into every step. We believe that if something is worth doing, it’s worth doing properly.

JustBeef exists to produce premium, high-protein biltong made without shortcuts or compromise. Only the most flavoursome biltong you'll ever taste, done right.